About us

Tovaya was built on a simple belief: fashion should feel good, look great, and fit seamlessly into your everyday life.

We noticed that shopping for clothing online can often feel overwhelming — too many options, too little personality, and not enough pieces that feel genuinely wearable. That's when we asked ourselves: what if there was a store that kept things simple, stylish, and honest?

From that idea, Tovaya was born.

We are an e-commerce fashion store specialising in clothing for women and men. Our collection is built around pieces that are stylish, comfortable, and easy to wear — whether you are refreshing your wardrobe for a new season or looking for that one piece that pulls everything together.

At Tovaya, we believe fashion should be both practical and beautiful. That is why every item we carry is chosen not just for how it looks, but for how it wears — day in, day out.

Who We Are

We are online entrepreneurs with a genuine passion for fashion and e-commerce. From our headquarter in The Netherlands, we are building a store where customers can find their next favourite piece simply, confidently, and without the hassle.

We are a small but dedicated team of 2 people who handle everything from curation to customer service day to day — supported by our fulfilment team in China, who take care of the warehousing and shipping of every order.

As an e-commerce business, we do not operate a physical retail location. Instead, we work from a registered business address in the Netherlands, with a separate warehouse that handles the logistics and fulfilment of your orders.

Transparency & Company Information

We believe it is important to be open about who we are and how we operate.

Company Name: Amplifize B.V.
Trade Name: Tovaya
Company Registration Number (KVK): 95779582
VAT Number (NL): NL867294073B01
Email Address: info@tovaya.nl
Phone: +44 20 7946 1032
Registered Company Address: Kingsfordweg 151, Amsterdam, 1043GR, Netherlands
Warehouse And Returns Centre: 3rd Floor, Building 22, Xinghua Industrial Park, Minsheng East Road, Bantian, Longhua, Shenzhen, China 518129

This setup allows us to run our online store efficiently and process every order with care.

Our Mission

Our mission is simple: to help people find clothing that feels right, fits well, and genuinely suits their personal style.

We want shopping for fashion online to feel easy, clear, and inspiring — not overwhelming. Every piece in our collection is chosen with that in mind.

Our Vision

Our vision is to grow into a trusted online fashion destination for men and women — not by offering everything, but by curating a collection built around style, wearability, and confidence.

Because great fashion is not about quantity. It is about finding pieces that you actually love to wear.

Why Tovaya

At Tovaya, it is about more than just selling clothes. We want to build a store where customers can shop with confidence — where clarity, good service, and a well-chosen collection come first.

Whether you are looking for something to wear every day, a fresh addition to your wardrobe, or a standout piece for a special occasion — we want you to find something here that truly feels like you.

Welcome to Tovaya

Thank you for visiting us.

We are proud to share our collection with you and hope that what you find here adds something genuinely worthwhile to your wardrobe — not just something to wear, but something you will actually reach for, again and again.

Welcome to Tovaya — fashion that fits your life.