About Tovaya

Built for winter. Styled for now.

We’re Tovaya—your go-to for modern winter essentials that keep you warm without weighing you down. Designed for women and men aged 25–34 who live fast, layer smart, and want pieces that work from morning coffee to midnight plans.

Our story

Tovaya started with a simple promise: winter clothes should feel as good as they look. We were tired of bulky coats, scratchy knits, and “fashion” that didn’t survive real weather. So we set out to create a cold-season wardrobe that hits the sweet spot—technical where it matters, effortless everywhere else.

What we make

• Outerwear that moves: insulated parkas, tailored wool coats, and puffer silhouettes that actually flatter.

• Knitwear you’ll reach for daily: breathable merino blends and chunky textures that layer cleanly.

• Everyday layers: thermals, hoodies, and shirts that play nice under coats, over tees, and with everything in between.

• Winter accessories: beanies, scarves, and gloves designed to finish the look (and save your 8 a.m. commute).

How we design

• Form × function: we start with warmth, wind, and water resistance—then refine the cut so it complements your life, not just your feed.

• Versatility first: each piece is built to mix, match, and layer—office to outdoors, city breaks to ski weekends.

• Comfort that lasts: soft-touch linings, considered weights, and details you feel (hidden pockets, sturdy zips, ribbed cuffs that lock in heat).

Our values

• Quality over quantity: fewer, better pieces you’ll wear on repeat.

• Responsible choices: we prioritize long-wearing fabrics and thoughtful production partners to reduce waste and extend product life.

• Fair pricing: premium materials, transparent value—so you’re investing in your winter, not just a label.

Fit & feel (for real life)

We design on real bodies and test in real weather. Expect true-to-size fits with room to layer, tailored lines that don’t restrict movement, and textures that stay soft after countless wears.

Join the Tovaya crowd

We’re here for the planners, the last-minute-plan makers, the weekday warriors and weekend explorers. Follow us, tag us, and show us how you layer your Tovaya through the season.

Stay in touch

Questions about fit, fabric, or styling? We love helping you build a winter lineup that works for your routine.
Email: support@tovaya.nl